Transcendentalim and Walden Essay Example | Topics and Well Written Essays - 1000 words

Transcendentalim and Walden - Essay Example int hum of a mosquito making its invisible and unimaginable tour through my apartment at earliest dawn, when I was sitting with door and windows open, as I could be by any trumpet that ever sang of fame. It was Homer’s requiem; itself and Iliad and Odyssey in the air, singing its own wrath and wanderings. There was something cosmical about it; a standing advertisement, till forbidden, of the everlasting vigor and fertility of the world. The morning which is the most memorable season of the day, is the awakening hour. Then there is least somnolence in us; and for an hour, at least, some part of us awakes which slumbers all the rest of the day and night. Little is to be expected of that day, if it can be called a day, to which we are not awakened by our Genius, but by the mechanical nudgings of some servitor†¦Ã¢â‚¬  (Thoreau 140). According to Walden, Henry David Thoreau’s Walden is a manuscript of self-reliance, a social experiment that reflects upon simple living in natural surroundings. The book employs elements of transcendentalism, an idealistic philosophical movement developed by Immanuel Kant that is based on the idea that to understand life, one must enter an intuitive process of personal introspection. This paper employs close reading techniques to show how elements of transcendentalism are exemplified in the excerpt. The paper also discusses figures of speech, diction, tone, and the general use of words in Thoreau’s Walden, to explain their effectiveness in relaying Thoreau’s message of simple living. Spiritual awakening, simplicity, individualism, and being one with nature are some of the elements of transcendentalism that unshackle human beings from the traditional ideologies of conformity and materialism. Transcendentalism is a philosophical movement that champions for self-independence and self-reliance of the individual in society. It was developed by transcendentalists in the early 1820s and 1830s. Transcendentalism is exemplified by various

How Apple Positioning in Market Essay Example for Free

How Apple Positioning in Market Essay Policy making now, more aptly, simply describes the development of organizational policies. Some policies appertain at the highest levels and are essential elements of the organizations strategy. But, the vast majority of policies apply at lower levels and are operational in nature. Policymaking is the act of creating laws or setting standards for a government or business. Policy also provides the framework and sets the parameters for planning. The purpose of public planning is to outline how policies will be implemented in practice. Very simply, policies are standing plans that provide guidelines for decision making. They are guides to thinking that establish the boundaries or limits within which decisions are to be made. Within these boundaries, judgment must be exercised. The degree of discretion permitted will vary from policy to policy Policy making is concerned with the formulation of general statements or understandings that guide or channel managerial decisions. Policies, whether written or implied, are essential components of a companys planning framework because they simplify the making of recurring decisions and facilitate the delegation of these decisions. Successive delegations tend to result in a hierarchy of policies within traditional organizations. In organizations where empowerment is practiced, the principal function of policies is to provide essential limits to otherwise broad employee discretion. â€Å"Planning is deciding in advance what to do, when to do how to do. It bridges the gap from where we are where we want to be†. A plan is a future course of actions. It is an exercise in problem solving decision making. Planning is determination of courses of action to achieve desired goals. Thus, planning is a systematic thinking about ways means for accomplishment of pre-determined goals. It is not overly far-fetched to suggest that without policies, because of excessive analysis and the concentration of decisions at the top, corporate decision making in the hierarchical firm could be slowed to the point of bringing operations to a virtual standstill. Conversely, in the empowered organization, there would be the potential for complete lack of control and chaos. Yet, in todays fast-moving business world there is also the great danger of policies becoming rapidly outmoded. For this reason, audits and ongoing reviews are a must if a companys policies are to remain effective decision guides. Read more: http://www.referenceforbusiness.com/encyclopedia/Per-Pro/Policies-and-Policy-Making.html#ixzz2RqlWjxBP Planning is the basic function of management. It deals with chalking out a future course of action deciding in advance the most appropriate course of actions for achievement of pre-determined goals. According to KOONTZ, Planning is necessary to ensure proper utilization of human non-human resources. It is all pervasive, it is an intellectual activity and it also helps in avoiding confusion, uncertainties, risks, wastages etc.

Physical activity levels among student nurses Essay -- Education, Hea

Introduction of the literature review. The literature review aims at developing the current and, existing knowledge regarding the physical activity in the area of nursing and student nurses, as well as analysing the omissions in the literature within the physical activity among nursing students . An online search was conducted using databases such as Medline, Cinahl, ASSIA, EBSCO, and Science Direct. The limitation of the literature time frame located from 2000 – 2010, using the key words: Physical activity- physical exercise –nursing students –physical activity levels-students .Various combinations of the key- words above were used to improve the analysis of collected and produced research papers and reports - related to the topic. The literature generated includes :clinical ,educational papers and policy document on physical activity. Moreover, the researcher papers published from international sources outside the United Kingdom (UK) ,were considered, because their findings could b e compared to the one in the United Kingdom. In addition ,the literature based on activities, diet and other lifestyle issues amongst general nurses were also included to develop the knowledge base in this area. The results of the search generated approximately 20 articles by which, the researcher decided to review .Most of the literature generated ,investigated the health promotion related behaviour and physical activity among nursing students and nurses. Although a few articles were explicitly based on physical activity in nursing students, the documentation generated combined health behaviours such as physical activity, healthy eating, and fitness, mainly because these three indicators are relevant to a healthy lifestyle. Ana... ...main concerns of student nurses. In conclusion, the studies reviewed recognised various studies that have analysed the PA and other health lifestyles within nursing students’. Many of these studies conclude that, it is even more vital that nursing students improve their health behaviours within areas of health promotion such as PA. This report has identified the gap in the literature about concerning the recommended amount of physical education within the female students’ nurse. Since, they are the future health care providers and role models to the public. Therefore, by conducting this study, the findings of this study will add knowledge to the literature and ,could help to close the gap in nurse student' participation in PA. This will justify the purpose of conducting this research. The following are the research aim, theme, and objectives of this study.

Marketing Segmentation Essay

The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer, or diagnosis for a patient. The doctor begins with a series of questions, and basic testing to â€Å"start segmenting the market†, once the doctor has a better understanding of the possible ailments, the â€Å"product mix† is identified and she is able serve the customer/diagnose the problem. A general doctor begins his assessment with more of a mass marketing effort, meaning there is a huge width and depth of possible diagnosis, but once she is able to narrow down the field she begins to segment. Whereas a specialist, i.e. dermatologist is already working in a segmented market and has the ability to better understand potential and actual customers, from the get. In both cases segmentation helps the doctor to better understand their market and serve their customers well. Describe a products consumer product type and the associated market mix considerations. Clinique even better clinical dark spot remover is a specialty product that I recently purchased. I was willing to purchase this product at a high cost based on the reputation of the brand and the promotional promises of reducing age spots. I immediately thought this product would work because it was Clinique. The marketing mix for this product all fall within the specialty product category. The product is a luxury item, it is more expensive than your average corrective cream, you can only buy it in department stores and the promotion stresses brand status. I would guess this product’s target market is women in their mid-thirties to mid-fifties, above average income, concerned with their health and moderately active. Product – Luxury product Price – Expensive Place – Limited and exclusive, few outlets per market Promotion – Targeted communication, stress brand stratus. â€Å"Price Sensitivity Effects†. 1.Unique Value Effect – A Rolex watch has low price sensitivity and is a product in which the unique attributes of the product are highly valuable. 2.Switching Cost Effect – High costs incurred if switch is made to a different product (low price sensitivity). An example of the switching cost effect with low price sensitivity my bi-annual switch from one Cable Company to their competition. No costs are incurred for me, and the competition typically bends over backwards to get my business. 3.Difficult Comparison Effect – Kodak vs. Nikon would be an example of difficult comparison effect, both brands are reputable and the projects are at a higher price point. I would be more price sensitive when purchasing because they are both great. The brand is known as reputable and comparisons are easy to make, (high price sensitivity) 4.Price-Quality Effect – price used as a signal in judging quality (low). When I purchase soda, I go for the lowest price and look for a sale. 5.Shared-Cost Effect – others will pay for a large portion of the cost of the product. If my company helped to pay for my MBA I would be less sensitive to the pricing, because I wouldn’t have to shoulder the burden of the whole cost.

Lasting Effects of Nuclear Arms Race and Cold War Essay

The cold war and the armed race have been regarded as one of the insecurity problem in the world of today. Cold war can be regarded as the state which involved the conflict, fear and competition between the allies of the United States of America and the Soviet Union with other counties which were allied. This cold war was felt in the period between the years of 1940s and the 1990s. At this period the war was fought by the use of the propagandas, military advancements, technological advancements and the weapon development which is generally referred as the arms race. During this period there was a lot of the defense spending by the member countries involved, many wars and the development of the hatred between the countries which were involved. This war was characterized by the increased hatred between the member countries. Thus this war was characterized by indirect attacks, thus it can be regarded as the war of words as the superpowers never fought directly. The cold war and the arms race have had profound lasting effects in the economic, political and the social growth of the world. This paper tries to analyze the lasting effects which were created as a result of this cold war and the arms race in general. At the same this paper tries to bring out the methods and the organization of this cold war and the milestone in the arms race in that time of the cold war up to the present world. The end of the cold war does not mean the end of the nuclear dangers. For instance the world is under the second nuclear danger, which is felt through the consequate terrorist attacks and the space missile advancements. (Bourantonis 48-55). The cold war has been regarded as the origin of the nuclear danger in the world up to date. It has been noted that it has created a dangerous world which makes the citizens of different countries to live with a lot of fear. This can be regarded as one of the dangerous challenge which the world superpowers such as the United States of America have ever experienced. The cold war has brought the basic realities of the arms race in the community at large. According to President Reagan, â€Å"nuclear war can not be won and should never be fought†. The cold war can be regarded as a long-term product which was created by the competition and proud ness between the world super powers (Bourantonis 48). In contrast to the fact that the United States, the Soviet Union, France and Britain had joined hands against the axis powers, this led even to much disintegration afterwards which has since reduced the developmental cooperation. There have been major disagreements between these states on regard to the direction of the post war world. ASfter the end of this cold war the military powers were mostly possessed by the Soviet Union and the United States of America while the axis powers occupied most of the Europe economic land. After the end of the cold war, it was believed that the nuclear danger had also come to an end, but this is not through up to date. Still there are many issues which need to be answered in relation to the political, social and economic developments. This has been not in light since the nuclear powers had been initially neglected. After the year of 1991 when the cold war ended many people believed that there would be better trends which shall promote the security of the world, but that has proved to be a nightmare. The effects of the cold war have not stopped but instead they have reversed their direction. It is true that there is a new era of the arms race which can be regarded as the second nuclear age (Buchanan, Tom 75-79). The United States of America taught that the expansion of the Soviet Union would threaten the developing nations. Thus in the year of 1949 Mr. Truman who was then the president of United States of America had negotiated four hundred dollars from the congress for the promotion of the technical developments in the Latin America ,Africa and Asia. But such a move was not to develop these countries but to prevent the spread and growth of the communism principles which were supported by the Soviet Union (Byrad, Peter 68-69) . Consequently the United States of America and other Western powers made alliances to act against the attempts of the Soviet in extending their influences in the word, both in the economic and the political matters. After the end of the cold war there was a lot of the dictatorship among the countries in the western sphere. For instance in the year of 1949 the united states of America decided to sign a treat which was commonly known as the North Atlantic Treaty, where by the members said that the if any country which was a member was attacked, then it would be considered as an attack to all (Cowley 33-35). In response to this the Soviet formed an alliance commonly known as the Warsaw Pact. As a result of this arms race many countries in the world have a lot of the nuclear weapons which has generally endangered the world security. Although the nuclear arms decrease is the main aim of most of the countries, some of the negotiation process has consequently failed. The first arms negotiation which took place in Moscow between Moscow and Washington in the year of the 1969 aimed at reducing the massive weapons which were established during the cold war failed. Consequently there was the formation of the ABM Treaty in the year of 1972 between the Moscow and Washington, whereby it was agreed that the involved countries would reduce the nuclear missile system, but this treaty has been in jeopardy. At the same time there was the formation of the Nuclear Nonproliferation Treat (NPT), which was one of the arms treat which was negotiated in the post war era. This NPT treaty which was signed in the year of 1968 was considered as one of the most important treaty which would have improved the security of the world but it has been constantly claimed that it was a plot between Moscow and Washington to promote their own interests (Crocker 27) Actually the conflict which is in the high degree between the Soviet Union and the Western world as been regarded as the basic catalyzing factor which is increasing the arms race in the present world (Dobrynini15). Although the collapse of the Soviet union in the year of 1991 was seen as the end of the arms race, this is not true. There is a lot of political struggles in the present world which has promoted the insecurity thus taking the place of the cold war. As the increase of the nuclear dangers is still felt in the present world, then the nuclear powers will not justify before the global world the reasons why they are holding their nuclear production strategies. The present world has tremendously changed. After the fall of the Berlin wall and the end of the cold war, the world had prophesized the end of the bipolar powers and the establishment of the multpolar powers. (Ericson 12-14). The United States of America had consequently has taken a new relationship by claiming that they are building an everlasting environment for solving their former nuclear disputes. For instance the United States government claims that it has taken a peace full dialogue of arms disarmament so as to reduce the arms powers in the world. But this method is not operational since other countries posses the nuclear weapons secretly without exposing them. The present world can be regarded as a world with increased threats. The world has reached in an era which makes the countries to push for the national security . Friedman, Norman (69), says that† As the cold war threat of massive nuclear strike has receded, new threats have emerged related to the proliferation of weapons of mass destruction and ballistic missiles†. At this century we are seeing a different picture which is developing slowly in the world. The arms control treats has totally collapsed. For instance the START treaty has reduced it s function since 1993 and it is in the process of breaking down. At the same time the ABM treaty is also in limbo due to the fact that the United States of America has decided to construct the missile defense systems. This defense system has consequently led to a lot of conflicts between Russia and the United States of America. The United States of America had requested Russia to comply with the amendments of the Start treaty so as to allow the United States of America to establish it s missile defense systems but Russia has constantly refused by arguing that the missile system may destabilize the nuclear race balance between the member countries. This missile defense system may be regarded as one way of the arms race in existence in the present world. Generally the post cold war time has proved to be having the bad conditions in regard to the nuclear arms control. The international interactions between many countries have deteriorated to a great extent. The economic developments have reduced between United States of America and Russia due to effect of the nuclear weapons development by these two powers. These two countries have been regarded as the forcing powers in the control of the nuclear weapons in the world. The nuclear weapons were consequently used by the United States of America and Russia. These nuclear weapons have a lot of impact in the world of today as they can destroy the entire world in general. Both indirectly and directly, the nuclear weapons have a profound effects in the relations between the United states of America and Russia (Soviet Union). Regardless of the fact that the United states of America and Russia have a particular duty in the development of the world s nuclear weapons policies, they have been implicated in the nuclear mess as they have experienced many problems from their creation. As a result the world security council has created the nuclear policies which regulate the arms development in the world. Russia and the United States of America are regarded as the leaders of the nuclear weapons development. At the same time the other countries has emerged successfully in the production of the lethal weapons such as the atomic bombs and some long range missiles which can be used in the war periods to deliver the nuclear devices from a long distance. For instance the relationship of the Russia and the United States of America as been in a difficult state as a result of the nuclear development between these two nations which have been regarded as super powers at one instance. When Bolsheviks was declared the leader of Russia, United states of America developed some enemity with the Soviet Union and it consequently cancelled the diplomatic links with the Soviet Union until the year of 1934 (Wolf 35-39). But in the year of 1941 United states of America and the Soviet united against Germany. The end of the Second World War which was characterized by the arms race between the countries led to the creation of two major alliances which served as the arms block. These alliances came to be known as NATO and the Warsaw Treaty. These two alliances were greatly involved in the cold war. The countries which were involved were supposed to adhere to the principles of either the USSR or United States of America in terms the political, economc and the military practices. In reward to their participation these countries would gain some security. This type of collaboration would be regarded as a type of colonialism. The Soviet Union and The United states of America had a cold war instead of a real war which is usually characterized by the participation of the military. As a result those countries which not allied to either the United States of America or USSR block started looking for means of creating their own nuclear weapons. For instance some countries like Britain and China succeeded. Thus this led to the establishment of five general nuclear powers which included the USSR, USA, Britain, France and China (Blum, William, 15-30). The long term effects of the arms race can be detected in the nuclear terrorism. Many of the terrorist groups such as the Al Qaeda have consequently used the same lethal weapons which were produced during the cold war. Most of the arms which are used in the terrorism attacks originate from the inferior countries which were developing the nuclear weapons silently. Not only that the arms race ended during the end of the cold war, but also the arms race is on progress. For instance many countries such as India, North Korea, Pakistan and Pakistan have constantly started to develop the nuclear weapons . This countries argue that they are carrying out peace full technological research. This is regarded as one method of establishing the nuclear weapons without the presence of the cold war. The historical lesson behind the nuclear weapons development is that those who develop them are responding to the fear that they may be attacked. As President Roosevelt quoted† The Soviet Union then raced to build the bomb because it feared the nuclear might of the United†. Consequently it might be established that the Indian government tested it s military for fear of the Chinese nuclear might. At the same time China carried out it s bomb tests because they feared the nuclear advancement of the Soviet Union and The United States (Breslauer, George, 37-38). There is a series of the threats and on the other hand some counter threats in the present world that links with the cold war are springing in the southern Asia and this links the future establishments of the nuclear weapons in the region. It has been quoted that many nations have developed nuclear weapons as a result of the regional reasons (Edelheit, Hershel, 45). In general the post cold war has a lot of lasting developments. There are no effective measures which can be used to eliminate the nuclear weapons. This is the emergence of the nuclear dangers. In this world, the nuclear advancement to other nations and the nuclear proliferation of the present nuclear powers can be regarded as the second dangerous era. The other lasting effects of this cold war and the arms race in general are that, the economic growth of the involved countries decreased. The expenses of the United States of America were high. Many American armies lost their lives in the Korea and Vietnam wars. Consequently the Soviet soldiers lost their lives also. Other people died in the Western Asia since the Asian soil was commonly used as the fighting ground of the axis powers. At the same time after the collapse of the cold war, Russia cut the military numbers. This step led to the unemployment of many people. Consequently after the Russian government started the capitalist reforms, it suffered the financial constrains which is more severe than the great depression of the 1930. In general the living standards in Russia have reduced during this post cold war period(Aslund, Anders 54). The environmental effect of this cold war and the arms race is one of the outstanding effects to the citizens of the involved countries. For instance the bombs which could explode caused a lot of environment pollution in the present world. The Japan bombing by the United States of America led to the release of the dangerous gases which have since then led to the birth deformity of the subsequent generations. Moreover the remains of these lethal weapons have caused a lot of air pollution and soil pollution. Even up to date the effect of such bombings is felt, many people lost their people whom they depended on to provide the daily live hood. The cold war up to date serves as one of the influential force in the world affairs, for instance the political roles in the United States of America are determined by the cold war, the ones who were supporters of the communistic groups have no much support. Those were against the Soviet Union are regarded as the true sons of the American soil thus they get much political benefits. Following the effect of McCarthyism theory which led to many prosecution of those w leading top much suffering. Thus in conclusion it can be determined that the cold war and the arms race in general has a lasting effect in the worlds up to date. Works cited Andrew, Christopher; Mitrokhin, Vasili, the Sword and the Shield: The Mitrokhin Archive and the Secret History of the KGB. Basic Books, 2000. Anatoly (2001), In Confidence: Moscow’s Ambassador to Six Cold War Presidents, University of Washington Press, 2001. Aslund, Anders, â€Å"How small is the Soviet National Income? † 1999. Blum, William, Rogue State: A Guide to the World’s Only Superpower, Zed Books 2006. Bourantonis, Dimitris, A United Nations for the Twenty-first Century: Peace, Security, and Development, Martinus Nijhoff Publishers, 1996. Breslauer, George, Gorbachev and Yeltsin as Leaders. Cambridge University Press. 2002. Buchanan Tom. Europe’s Troubled Peace, 1945-2000. Blackwell Publishing. 2005. Byrd, Peter. â€Å"Cold War†. In Iain McLean & Alistair McMillan. The Concise Oxford Dictionary of Politics. Oxford University Press. 2003. Charles Jr. The Impoverished Superpower: Perestroika and the Soviet Military Burden. California Institute for Contemporary Studies. 2000. Cowley, Robert, The Reader’s Companion to Military History, Houghton Mifflin Books, 1996 Crocker, Chester; Fen Hampson & Pamela Aall, Leashing the Dogs of War: Conflict Management in a Divided World, US Institute of Peace Press, 2007. Dobrynin, Edelheit, Hershel and Abraham. A World in Turmoil: An Integrated Chronology of the Holocaust and World War II. Greenwood Publishing Group. 1991. Ericson, Edward E, Feeding the German Eagle: Soviet Economic Aid to Nazi Germany, 1933–1941, Greenwood Publishing Group, 1999, pp12-14. Friedman, Norman (2007). The Fifty-Year War: Conflict and Strategy in the Cold War. 2007. pp62-69 .

Direct-to-Consumer Drug Advertising from a deontological point of view Essay Example

Direct Direct-to-Consumer Drug Advertising from a deontological point of view Essay Direct-to-Consumer Drug Advertising from a deontological point of view Essay Name: Course: Instructor: Date: Direct-to-Consumer Drug Advertising from a deontological point of view Direct-to-consumer advertising or DTC advertising refers to the mode of marketing that involves mainly medical products. The primary targets of direct to consumer advertising are the patients rather than the healthcare experts or other stakeholders. DTC advertising is regulated by the Food and Drugs Administration agency that sets out the annual revised guidelines for pharmaceutical drug promotion. The most common forms of DTC advertising feature on radio, TV, print and other forms of media. Currently, only the United States and New Zealand have legalized DTC advertising. DTC drug advertising had experienced various scandals in USA, such as in 2004 when Vioxx was withdrawn from the market, after safety alerts were issued over its consumption. The Kant approach toward direct-to-consumer drug marketing, seeks to understand the intentions of the pharmaceutical companies and to determine if their actions are pure. These companies have two motives in engaging in DTC marketing: one, to market their products and two, to maintain constructive discussion about the drugs with the patients and doctors. These two motives already show a conflict of interest as most of the information is designed not to inform but to sell. The Kantian model stresses the importance of the ability to reason and freedom. The advertisements cunningly lie to the consumers by manipulating their thoughts and hiding the truth about the drug. These companies also aggressively market drugs for non-life threatening diseases such as flu while the drugs for chronic illnesses such as cancer, malaria and AIDS are carefully concealed from the public eye (Arfwedson 14). The main argument against allowing the uncontrolled airing of DTC advertisements on the media is that, they influence sick people to select various brands of medicine that they may not need medically. Most of the advertisements are normally done by professionals and not medical practitioners who understand the consequences of their speech. A cholesterol drug advert hosted by the drug company, Pfizer, recommended patients to take the drug even though each sick patient had their own unique complications. These adverts prompted patients to diagnose themselves that may be fatal for them later. The advertisements can also be sometimes misleading as the drug may not necessarily be able to cure the disease. Although direct-to-consumer marketing of pharmaceutical drugs is packaged as trying to increase the levels of consumer knowledge among patients, the real intention of DTC advertising is to drive choice among consumers. The drug companies typically attempt to drive the choice of consumers towards expensive brands of drugs. Consumers were most likely to be given a drug if the mentioned it by name. In the modern economy, the medical practitioners are more inclined to provide consumers with the medicine that they demand instead of advising on the best drugs to take. The real culprits in this chain however, are the pharmaceutical companies who persuade doctors to market their drugs (Norris 67). The implementation of direct-to-consumer drug advertising in New Zealand and the United States alone goes a long way in illustrating the delicate nature of this marketing. These two countries have some of the highest rates of literacy that means that a large part of the population can understand the risk, benefits and consequences of DTC drug marketing. The two countries are also economically sound which means that the consumers have the purchasing power to support the market niche. Lastly, both New Zealand and the USA have strong agencies that are responsible for the safe administration of the DTC drug advertising. A section of medical practitioners and economists has argued that direct-to-consumer drug marketing increases the burden on the taxpayer unfairly. The aggressive marketing of expensive drugs directly to consumers has increased the amount of purchases made by sick people. The issue of the increased cost of acquiring medical assistance has also been covered within the current USA healthcare plan proposed by Obama. The new plan receives most of its funds from schemes such as the direct-to-consumer drug advertising and therefore, even the new Obama government may not be ready to reform the regulations controlling DTC drug advertising. The citizens of the US and New Zealand may continue suffering in the hands of the private medical sector. Direct-to-consumer drug advertising has also exposed consumers to many pharmaceutical products that may not necessarily be approved by the FDA. DTC drug marketing has introduced new products such as fillers and gels that had undergone approval deliberations by the FDA. However, in the private medical domain, the usage of gels and fillers in cosmetic surgery is a common procedure despite the cancer risks associated with including such substances into the body. Direct-to-consumer advertising has therefore promoted off-label uses that expose the patients to more medical complications. Individuals and organizations are bound to do what is morally right in spite of the consequences. Modern doctors have instead placed economic priorities as the key guiding factor in their profession (Brekke 145). The advent of direct-to-consumer drug marketing can be said to have contributed greatly towards the overall economies of USA and New Zealand. From the time of inception of DTC drug advertisement, the health sectors in both countries have witnessed increased income from the purchase of drugs by patients. This increased income can be used by the government to improve the living conditions and health standards in the countries that will translate into lower mortality rates, infection rates and increased life expectancies. Using this argument, the DTC approach to bringing more pharmaceutical information to the consumers can be argued as being highly moral and economically beneficial (Mintzes 76-9). Work cited Arfwedson, Jacob. Who Wants to Know? Direct-to-consumer Advertising and Patient Information. S.l.: Center for Medicine in the Public Interest, 2008. Print. Brekke, Kurt R. Direct to Consumer Advertising in Pharmaceutical Markets. , 2005. Accessed on 31 August 2012. Retrieved from http://heb.rokkan.uib.no/publications/files/87-Notat09_03.pdf Mintzes, Barbara. Direct-to-consumer Advertising of Prescription Drugs in Canada: What Are the Public Health Implications? Toronto: Health Council of Canada, 2006. Accessed on 31 August 2012. Retrieved from healthcouncilcanada.ca/tree/2.38-hcc_dtc-advertising_200601_e_v6.pdf Norris, Rebecca L. The Effects of Videographics and Information Delivery Style on Attention and Recognition in Direct-to-Consumer Prescription Drug Advertising. Columbia, Mo: University of Missouri-Columbia, 2008. Accessed on 31 August 2012. Retrieved from https://mospace.umsystem.edu/xmlui/bitstream/handle/10355/5757/research.pdf?sequence=3

Combat-Support Air Operations Essays

Combat-Support Air Operations Essays Combat-Support Air Operations Essay Combat-Support Air Operations Essay Q. What are Combat Support Air Operations? ANS: Combat-Support Air Operations 1. Combat Support air operations provide support in air operations to deploy and operate operations of an airbase and the linked services. Air Combat support is essential to the delivery of other warfare functions and may also support and enhance the capability of inter related elements from the deep or ground forces or other agencies. Combat Support capabilities include the provision of aircraft and civil engineering, logistics, airport facilities, workforce and health facilities. A successful combat support air operation relies greatly on personnel interoperability achieved through appropriate training. Under mention are some of the combat support air operations substantiating the significance of these operations. Search and Rescue Operations 2. Search and Rescue operations really have evolved to great extent in the modern days. With its speed and coverage, the aircraft can search large areas previously unreachable or difficult to reach over by any mean. 3. Also referred to as combat search and rescue (CSAR) operation uses aircraft usually helicopters to locate and rescue personnel in distress and, in particular, to recover aircrew who have abandoned their aircraft. CSAR operations contribute to the prosecution of the air campaigns by: (a) Denying the enemy a potential source of intelligence (b) Promoting high morale amongst aircrew . Today special versions of aircrafts and helicopters are used for the search and rescue purpose like H-60 in the search and rescue mode and occasionally used special operations versions of the Sikorsky CH-53 Stallion heavy-lift helicopter in the rescue role. Heavily modified versions of the CH-53 are also used for this mission. Equipped with the latest in navigation and sensor gear, they can fly deep behind enemy lines to rescue downed airmen. They were used to rescue a downed F -117 stealth fighter pilot in Yugoslavia in 1999, rescue pilots in the Persian Gulf War and to rescue F-16 pilot Scott OGrady when he was shot down over Bosnia in 1995. Surveillance and Reconnaissance 5. In conflict and war strategic and tactical reconnaissance missions are vital for timely information exploitation. Surveillance and reconnaissance is an observation of air, space, surface, or subsurface areas, places, persons, or things, by visual, aural, electronic, photographic, or other means. Surveillance is a continuing process, not oriented to a specific target, while reconnaissance looks for specific information and generally has a time constraint. It is the acquisition, processing, analysis, fusion, exploitation and dissemination of accurate, timely, relevant and assured information to provide the battle space awareness essential to successful planning and conduct of operations. It integrates capabilities from all components and sources to increase the flexibility, effectiveness, and responsiveness of coalition forces by reducing uncertainties in the decision-making process. Air and space forces will be involved in the collection of information, and play a key role in its analysis and dissemination. Equally, accurate post-attack reconnaissance and battle damage assessment are essential, not only to determine whether to mount further attacks, but also for assessing the likely impact of the results achieved and the process also known as combat assessment. 6. 1996, Canberra PR9 detachment was sent to Zaire in support of Operation Purposeful. The aim was to provide high quality imagery to determine the location of refugees in central Africa, as part of a multi-national force which was being assembled for a perceived humanitarian aid mission to eastern Zaire. A reconnaissance intelligence cell formed part of the detachment, allowing rapid interpretation of the data and fast transmission. When non-governmental organizations reported large concentrations of refugees in the area the Canberra’s mounted searches, but their reconnaissance revealed far fewer refugees than reported. Thus the mooted multi-national force was deemed unnecessary and consequently was not deployed. Air transport 7. Air transport provides a facility to deploy forces, equipment and provide coverage quickly and over large distances. Transport is absolutely essential for armed forces with global commitments. The swift operation, supply or migration means the ability can compensate for a smaller force or lack of numbers. . Air transport operations can be conducted to provide strategic, operational and tactical level support for all types of sea, land and air forces. Following are the examples of air transport operations 8. Argentina started the war in Falkland and had a plan on how to defend the islands. The military dictatorship that governed the country at the time regarded the seizure of the Falklands as a political act to obtain a diplomatic bargaining position, and not as an act of war. Consequently they were taken by surprise when the United Kingdom responded and took back the islands. 9. In 1990 more than thousands of personnel were deployed During Operation Desert Storm by US Air force. They in turn were supported by thousands of their paisano throughout the Air Force who kept supplies, food, equipment, communications, information, plans, and medical support coming to them throughout the clash. In addition, thousands of medical personnel were deployed to Europe for support. 10. It was due to the Air Transport that Berlin sustained the winter of 1949. Therefore, air power was engaged in a mission with striking tactical blow. On other occasions such as Eritrea in 1984 and Sarajevo in 1993, air transport has been the dominant role for air power. 11. Airlift. Airlift is the ability to transport personnel and equipment through the air. Airlift offers a high degree of speed, range, and flexibility. Airlift allows commanders to respond and operate in a wide variety of situations and time frames that would be unfeasible through other modes of transportation. Airlift is defined by the nature of the mission i. . (a)Special operations support (b)Combat employment and re supply (c) Passenger and cargo movement, (d) Aero medical evacuation 12. Air refueling. Air refueling allows air assets to rapidly reach any trouble spot around the world with less dependence on forward staging bases. Air refueling extends the range, consignment, time-on-task and suppleness of aircraft. The refueling of an aircraft in-flight by another aircraft supports the military strategy across the spectrum of conflict, from peacetime operations to nuclear war. It can be used to support all categories of air operation. Still, air refueling significantly expands the force options available to a commander by increasing the range, payload, loiter time, and flexibility of other Aircraft. US strike on Iraq and NATO operations in Afghanistan both had support of air refueling for rapid reach and timely deployment. 13. Airdrop. Airdrop allows commanders to contrive forces and material directly into otherwise unreachable areas including those behind enemy lines. However, airdrop requires extensive training, management, dedicated equipment, ropes, and suitable drop zones. This delivery method can be successful in accommodating and vague environments. 14. Air land. Many times air lifters offload their payloads after they have landed. This method is usually preferred because it minimizes the risk of injury to personnel, eliminates payload dispersal and reduces damage to equipment, and offers an increased availability of resources. This method requires convenient locations. Electronic Warfare Support 15. Electronic Warfare (EW) can be used to disrupt the enemy’s command and control links and facilities, his electromagnetic surveillance capabilities, his electromagnetic acquisition and targeting capabilities and his electronic combat capabilities. Airborne operations often take place well beyond the range of some intelligence assets, which otherwise could support the airborne force. EW operations involve the military use of electronics to determine, exploit, reduce or prevent the hostile use of the electromagnetic spectrum, and the actions taken by friendly forces to ensure they are still able to use it effectively. Military intelligence units provide the airborne force with teams for interrogation, EW, and signals intelligence collection as well as CI support. They also provide a key part of the system designed to quickly collect, analyze, and disseminate information to the airborne force. Electronic warfare is increasingly important to the success of all types of military operations. Specialist manned aircraft and unmanned air vehicles for EW support may be critical factors in support of air operations within the joint campaign. EW operations can be divided into three main roles: (a)Electronic Protection Measures. Electronic protection measures (EPM) involve active and passive measures taken to ensure the friendly use of the electromagnetic spectrum despite an opponent’s use of electronic warfare techniques. (b)Electronic countermeasures. Electronic countermeasures (ECM) involve the use of electromagnetic or directed energy to attack personnel, facilities and equipment with the intent of preventing or reducing an opponent’s effective use of the electromagnetic Spectrum three sub-categories of ECM are, Electronic jamming, Electronic neutralization and Electronic deception. (c)Electronic support measures. Electronic support measures (ESM) involve action taken to search for, intercept, identify and locate radiated electromagnetic energy to provide electronic warning and surveillance data for the commander. ESM are passive and therefore available for use in peace, crisis and war. 16. A fleet of Boeing E-3A Sentry Airborne Warning Control System (AWACS) aircraft operated by NATO, provides the Alliance with an immediately available airborne Command Control (C2), air and maritime surveillance and battle space management capability. NATO Air Base (NAB) Gelsenkirchen, Germany is home to 17 E-3A aircraft. The NE-3A is a modified Boeing 707 equipped with long-range radar and passive sensors capable of detecting air and surface contacts over large distances. The plot-extracted track data can be transmitted directly from the aircraft to other users on land, sea or in the air. NATO AWACS performs a unique and valuable role for the Alliance by conducting a wide range of diverse missions such as air policing, counter-terrorism, consequence management, Non-combatant Evacuation Operations (NEO), embargo, initial entry, crisis response and demonstrative force operations. In recent years, the force has been increasingly deployed on complex and demanding tactical missions, including support to maritime operations, Close Air Support (CAS), airspace management, Combat Search and Rescue (CSAR), disaster relief, counter piracy and numerous others. Since it commenced flying operations in 1982, the NAEW Force has proven to be a key asset in crisis-management and peace-support operations. Following the Iraqi invasion of Kuwait in 1990, aircraft from NATOs AWACS Component deployed to eastern Turkey to help reinforce NATOs southern flank during the war. Operation ANCHOR GUARD included monitoring air and sea traffic in the eastern Mediterranean and providing airborne surveillance along the Iraqi-Turkish border. The mission was conducted from August 1990 to March 1991. Aero Medical Evacuation (AME) 17. Aero medical evacuation is the rapid transportation of sick or injured personnel under medical supervision to appropriate medical care. Movement of patients normally requires specially qualified aero medical crewmembers to accompany the patient, special air traffic control considerations to comply with patient driven altitude and pressurization restrictions, and special aircraft systems medical equipment. 18. More than one million patients were successfully moved by air during World War II. During World War II the U. S. armed forces had their first extensive experience with aero medical mass departure, in which 712,000 Americans were wounded i. e. almost four times of the number in World War I. Because unbearable wounds or illnesses frequently occurred in remote areas very far from modern medical facilities and soldiers and airmen often required aero medical evacuation. Even in Western Europe, aero medical evacuation offered both medical and logistical advantages. Unusual Operations Support 19. Provision of airdrop support to special operations for mutual training, contingencies, operations other than war, and other missions. Since there are a limited number of airlift assets dedicated, therefore while performing special operations missions, highly trained airlift crews normally act as an integral member of a larger joint package. Extensive planning, coordination, and training are required to minimize risk. Suppression of Enemy Air Defenses 20. Suppression of Enemy Air Defenses (SEAD) is any activity that destroys, neutralizes or temporarily degrades an opponent’s surface-based air defenses by destructive or disruptive means. SEAD missions are also flown to maintain the degree of control of the air which is required and SEAD is depending on the level of SAM and AAA threat, however, SEAD operations may also be important as a combat support mission type. SEAD may be an essential pre-cursor to strategic and ant surface air action and may be achieved electronically, by air action or by land and maritime artillery. Composite Air Operations 21. Composite Air Operations (COMAO) is the combination of aircraft into force packages to concentrate combat power and achieve force protection. Force packaging considerations particularly in coalition operations require knowledge of the strengths and weaknesses of the forces available.

Cephalopods Facts

Cephalopods Facts Cephalopods are mollusks (Cephalopoda), a class which includes octopuses, squid, cuttlefish, and nautilus. These are ancient species that are found in all of the worlds oceans, and are thought to have originated about 500 million years ago. They include some of the most intelligent creatures on the planet. Fast Facts: Cephalopods Scientific Name: CephalopodaCommon Name(s): Cephlapods, mollusks, cuttlefish, octopuses, squids, nautilusesBasic Animal Group: InvertebrateSize: 1/2 inch–30 feetWeight: 0.2 ounce–440 poundsLifespan: 1–15 yearsDiet: CarnivoreHabitat: All of the oceansPopulation: UnknownConservation Status: Critically Endangered (1 species), Endangered (2), Vulnerable (2), Near Threatened (1), Least Concern (304), Data Deficient (376) Description Cephalopods are highly intelligent, highly mobile ocean-dwelling creatures that are remarkably diverse in size and lifestyle. All of them possess at least eight arms and a parrot-like beak. They have three hearts that circulate blue blood- cephalopod blood is copper-based, rather than iron-based like red-blooded humans. Some cephalopod species have tentacles with suckers for grabbing, camera-like eyes, color-changing skin, and complex learning behaviors. Most cephalopod eyes are quite like humans, with an iris, pupil, lens, and (in some) a cornea. The shape of the pupil is specific to species. Cephalopods are intelligent, with relatively large brains. The largest is the giant squid (30 feet long and weighing 440 pounds); the smallest are the pygmy squid and California lilliput octopus (under 1/2 inch and 2/10 of an ounce). Most live only one to two years, with a maximum of five years, except for nautiluses which can live as long as 15 years. Species There are over 800 living species of cephalopods, loosely divided into two groups called clades: Nautiloidea (of which the only surviving species is the nautilus) and Coleoidea (squids, cuttlefish, octopuses, and the paper nautilus).  The taxonomic structures are under debate. Nautiluses have a coiled shell, are slow-moving, and are only found in deep water; they have more than 90 arms.Squids are by and large torpedo-shaped, fast-moving, and have a thin, flexible internal shell called a pen. The pupils of their eyes are circular.Cuttlefish look and behave like squid but they have stouter bodies and a broad internal shell called a cuttlebone. They navigate by undulating their body fins and live in the water column or on the sea floor. Cuttlefish pupils are shaped like the letter W.Octopuses live mostly in deep water, have no shell, and can swim or walk on two of their eight arms. Their pupils are rectangular. Habitat and Range Cephalopods are found in all of the major water bodies in the world, primarily but not exclusively salt water. Most species live at depths between seven and 800 feet, but a few can survive at depths near 3,300 feet. Some cephalopods migrate following their food sources, a characteristic that may well have allowed them to survive for millions of years. Some migrate vertically every day, spending most of the day in the dark depths hiding from predators and rising to the surface at night to hunt.   Diet Cephalopods are all carnivorous. Their diet varies depending on the species but can include everything from crustaceans to fish, bivalves, jellyfish, and even other cephalopods. They are hunters and scavengers and have several tools to assist them. They grasp and hold their prey with their arms and then break it into bite-sized pieces using their beaks; and they further process the food with a radula, a tongue-like form edged with teeth that scrapes the meat and pulls it into the cephalopod digestive tract. Behavior Many cephalopods, especially octopuses, are intelligent problem solvers and escape artists. To hide from their predators- or their prey- they can eject a cloud of ink, bury themselves in the sand, change color, or even make their skin bioluminesce, emit light like a firefly.  Skin color changes are engineered by expanding or contracting pigment-filled bags in the skin called chromatophores. Cephalopods move through the water in two ways. Traveling tail-first, they move by flapping their fins and arms. Traveling head first, they move by jet propulsion: muscles fill their mantle with water and then expel it in a burst that propels them forward. Squids are the fastest of any marine creature. Some species can move in bursts up to 26 feet per second, and in sustained migrations for up 1 foot per second. Reproduction Cephalopods have both male and female sexes, and mating usually includes a courtship often involving skin color changes, varying with the species. Some species of cephalopods gather together in great masses to mate. The male transfers a sperm packet to the female through her mantle opening via either a penis or a modified arm; the females are polyandrous, meaning they can be fertilized by multiple males. The females lay large yolky eggs in clusters on the ocean floor, creating 5 to 30 egg capsules with four to six embryos each. In many species, males and females both die shortly after spawning. Octopus females, however, stop eating but live on to watch over their eggs, keeping them clean and protecting them from predators. Gestation periods can last for months, depending on species and conditions: one deep-sea octopus, Graneledone boreopacifica, has a gestation period of four and a half years. Identifying the young of different cephalopod species is difficult. Some juvenile cephalopods swim freely and feed on marine snow (bits of food fragments in the water column) until they mature, while others are adept predators at birth.   Conservation Status There are 686 species listed in the class Cephalopoda in the International Union for Conservation of Nature (IUCN) Red List. One species is listed as Critically Endangered (Opisthoteuthis chathamensis), two are Endangered (O. mero and Cirroctopus hochbergi), two are Vulnerable (O. calypso and O. massyae) and one is Near Threatened (Giant Australian Cuttlefish, Sepia apama). Of the rest, 304 are Least Concern and 376 are Data Deficient. The Opisthoeuthis genus of octopus live in the most shallow waters of the oceans, and they are the species which is most threatened by commercial deep-water trawling.   Cephalopods reproduce rapidly and over-fishing is not typically a problem. Nacre from the nautilus is prized in the United States and elsewhere, and although nautiluses are not listed in the IUCN Red List, they have been protected under the Convention of International Trade in Endangered Species (CITES) since 2016.   Sources Bartol, Ian K., et al. Swimming Dynamics and Propulsive Efficiency of Squids Throughout Ontogeny. Integrative and Comparative Biology 48.6 (2008): 720–33. Print.Cephalapoda - Class. IUCN Red List.Cephalopoda Cuvier 1797. Encyclopedia of Life, 2010.Hall, Danielle. Cephalopods. Ocean. Smithsonian Institution, 2018.Vendetti, Jann. The Cephalopoda: Squids, octopuses, nautilus, and ammonites. Lophotrochozoa: Mollusca, University of California at Berkeley, 2006.Young, Richard E., Michael Vecchione, and Katharina M. Mangold. Cephalopoda Cuvier 1797 Octopods, squids, nautiluses, etc. Tree of Life, 2019.Wood, James B. The Cephalopod Page, University of Hawaii, 2019.

The roles of an Auditor in Discovering Illegal Acts Essay

The roles of an Auditor in Discovering Illegal Acts - Essay Example This essay discusses that when implementing SAS no. 99, auditors often find themselves in a complex arena of systematic approaches to detecting fraud. Most often, the auditing process fails due to barriers which escalate from the auditor’s ability to uncover fraud accurately. Such problems often involve inadequate characteristics of professionalism. Such barriers revolve around the auditor’s accounting profession of independent accounting with regard to experience, training, skills and education. Primarily, expectations gap form a complex barrier in the ability of an auditor to uncover frauds at costs that are reasonable. For instance, the actual practices that an auditor is capable of may be far away from the expectations of the stakeholders. In such cases, stakeholders presume auditors as being faults. More so, regulatory and legal impediments are barriers that auditors face. The present audits are also characterized by limits that guide the extent to which auditors c an uncover reasonably. The limitations are not often aligned with auditing standards for the methods of auditing are limited while the audit is constrained by cost. Furthermore, these barriers emanate from educational issues of the auditor. Education of the auditor will enable him or her to acquire skills and experience while he or she undergoes training in his or her profession. The vice versa cannot be true. More so, the communication between the auditor and the company’s management can be a substantial barrier especially when communication barriers come from the auditor’s side.... The Role Played by the Setting of Objectives in Auditing Planning for an audit process is highly significant for the success of the process as a whole. Setting of objectives prior to conducting an audit provides a clear framework that guides the audit process as it is in progress. First of all, setting of objectives places the auditor in a position of the person who inquires on fraud issues. The auditor acquires first hand knowledge given that he or she can get vital information from the internal workforce on the people who were involved in fraud. Ramos (35) asserts that; those people who have significant information on the individuals concealing and committing fraud, have always said that they would give out the information, but they were not asked. Hand in hand, the objectives enable the auditors to visualize risks as well as respond to them accordingly. This implies that; the setting of objectives creates a clear guideline for conducting the audit process, and it sums up to the su ccess of the audit process. Significant steps can be taken to ensure that the objectives of the audit are met consistently. Prior to the conduction of an audit, the auditors should have a proper internalization of fraud as an aspect. They should have the awareness and a better understanding of fraud. Besides, they should be familiar to risks that are attached to auditing and the necessary steps for mitigating them. For instance, auditors should have adequate information necessary for identifying the risks attached to misstatement of material as a result of fraud. They should also have the capacity of assessing those risks after post-evaluation of the entity’s controls and programs. More so, the auditors should be bold enough to have a timely response

The Response of Law Enforcement Agencies and Efforts to Combat Research Paper

The Response of Law Enforcement Agencies and Efforts to Combat Juvenile delinquency and the Effects both have on Society - Research Paper Example After the predication that a new wave of increased juvenile delinquents that would involve itself in serious crime. This era had many terms that described juveniles. The fear that numbers of juveniles would increase in the years that followed made many of the juvenile systems readjust their objects (DIANE Publishing Company 12). Because of the perception that the future juveniles would prove to be hardened criminals without morals and values, the juvenile systems opted to adopt punitive measures in the juvenile system. In real sense, the predicated new wave of merciless juvenile delinquents never appeared. However, the adolescents who committed offences in this era faced a system that treated them like the adults who were committing crimes. During this period, most of the delinquents facing charges received trial in courts that did not factor out that their age limited their competence in undergoing the trial process (Lipsey, et al 2). The results of the punitive juvenile system were devastating. Many of the delinquents ended up with life sentences without parole. Cries from the public about the treatment of juveniles in the justice system called for a change. In addition, psychologists proved that the maturity of the human brain occurred at 22 years. According to the new revelation, it was obvious that juveniles had deficiency in making sound decisions under immense emotional impulses. The scientific evidence and cries from the public forced the juvenile system to reconsider the rehabilitative purpose (Dood and Cesaroni 101). The implementation of the rehabilitative juvenile system needs to consider approaches that will influence the lives of the juveniles positively (Regoli, et al 70). Many approaches that have been in use have proved ineffective.... That juvenile delinquency is a problem in society especially when juveniles indulge in felony cases. Different juvenile systems are using different strategies in combating delinquency. From an examination of the issue, it is clear that there is need for new approaches. Integration of different approaches will offer success. The role of law enforcement officers is critical in addressing juvenile cases. Their attitudes and decisions determine the justice accorded to juveniles. The community has top work in conjunction with law enforcement agencies in combating delinquency. Rehabilitation facilities should present juveniles with opportunities to rebuild their lives and get their focus to the right track. Dealing with delinquents is a delicate matter. It determines whether the juvenile will undergo a worthwhile recollection or indulge in serious crimes. Some law enforcement units have noticed the need of readjustment of their cultures. New approaches such as the community prosecution are proving effective. The law enforcement agencies can still achieve much more in combating delinquency through research and adoption of evidence-based strategies.

Describe a Place Essay Example | Topics and Well Written Essays - 250 words

Describe a Place - Essay Example Its features give an objective idea of the pre-historic world. There is so much for the tourists to visit the Okefenokee Swamp Park including wilderness walkways, wildlife shows and exhibits, Pioneer Island, visits to original Indian Waterways on boats and the preserved natural habitat of the native animals and birds. (Barrett) has recorded the statistics about wildlife in the Okefenokee Swamp in her article some of which are discussed here. A total of 64 species of reptiles are found in the Okefenokee Swamp, of which the alligator happens to be one. These cold-blooded animals find the climate and environment of the Okefenokee Swamp perfectly suited to their needs. There are also 12 different species of snakes in the Okefenokee Swamp that include both poisonous and non-poisonous snakes. Some of the extremely rare species of snakes like the copperhead snake also lives in the Okefenokee Swamp. The park also contains 50 species of mammals and 235 species of

Repeat Purchases, High and Low Involvement, Organizational Purchasing Assignment

Repeat Purchases, High and Low Involvement, Organizational Purchasing and Consumer Satisfaction - Assignment Example Under business theory, there is always the threat of substitutes in a market, which means that other competing companies will often develop innovations that are similar to an existing product. One can take into consideration a technology brand such as a CD player. Substitute products in the market for this product include mobile smart phones that can sustain music selections or even Apple iPod. If the marketer is unable to get repeat purchases, then there is always the risk of defection to competing substitute products that will, over time, erode profitability. Additionally, establishment of brand loyalty is very important not only to ensure revenues from customer sales but also to outperform competition with similar product offerings and ensure that the life cycle of the product can be sustained. Under the product life cycle model, products move through an introductory stage, a growth stage, a maturity stage and a decline stage depending on how long the marketer can sustain demand f or this product. When a product reaches the decline stage, as consumers no longer demand the product in high volumes, cash management and inventory control become a major strategic problem (Dooley, 2005). By being able to promote a desire to make repeat purchases, it has the ability to extend the life cycle of the product which gives the business opportunities to avoid restructuring its operations and marketing strategies, which can be very costly to the organization. Marketers can prompt repeat purchases in several ways. First, they can use psychographic segmentation and targeting strategies to create long-term connections with the consumer lifestyle, attitudes and behaviors. Some products are not easily differentiated because they have benefits and functions similar to other competing products. Therefore, they use positioning strategies to emphasize one unique characteristic that is different from competing products to let consumers know how the product can enhance their lives, su ch as focusing on premium ingredients in a food product. If the marketer illustrates to the consumer that its product has long-term benefits to enhance the lifestyle and it is promoted more effectively than competing products, there is a much greater chance that the consumer demand for the product will be sustained. For example, some companies will use celebrity endorsements as a means of promoting more interest in a product, using credible and attractive role models that fit the lifestyle characteristics of the target market. Under social learning theory in psychology, celebrity endorsements often promote repeat purchases when such lifestyle connections have been made (Pornpitakpan, 2003). High Involvement and Low Involvement Buying candy from the supermarket in the convenience section near the register represents very low involvement purchase decision-making. When making this decision, there was very little thought about what would be an appropriate product due to two specific fac tors. First, the time frame allowed while the checkout clerk is ringing up the product is very short and therefore, in order to get the product to the register in the allotted amount of time, a rapid decision must be made. Secondly, whether the buyer was hungry or not determines the size, flavor and ultimate choice of the candy product. A fast decision based on fast nutrition needs determines the volume of time selecting the product. A high involvement decision includes shopping for a new flat screen television set. I wanted to have specific features, resolution and was very focused on price as decision-making criteria in this high involvement purchase. During this decision-making process, I compared prices

Field trip Essay Example | Topics and Well Written Essays - 500 words - 1

Field trip - Essay Example In accordance with Jewish tradition, prayers should always occur in the entire community. Amidah, which is the third section of Shabbat service, forms the central point of Worship among Jews. During this section, the congregation normally engages in prayers and meditations. The word Amidah gives a description of prayers and the manner in which the Jews worship. Amidah has a small session for private prayers among its worshippers. Similar to any church service, the Shabbat also acknowledges rituals and their significance in worship. Consequently, Torah service forms the next section of Shabbat service. Torah service provides teachings on peace, justice, and truth in the society. In general, this section follows teachings of Moses as written in his five books. The last session of the Shabbat Service is concluding prayers where the whole congregation participates in recitation of Aleinu or Adoration (Abrams & Katherine 18). We chose Shabbat service as our field trip experience because of the perception that Jewish religion has unique philosophies and worship procedures. Majority of people in the society believe that Shabbat is different from other church services because of its restrictions and related philosophies. Consequently, attending the service would enable us to obtain philosophies and facts about the Shabbat Service. After attending the Shabbat Service, we were able to determine how philosophy influences the religion. According to the Jews, Shabbat Service must have five prayer sessions. All these sessions have different significance to the worshippers. For instance, Torah service teaches peace and justice in the community. In addition, the religion has a philosophy, which advocates for all members of the congregation to use the five holy books recommended by Moses to govern all rituals. Just like Christian services, the Shabbat service considers prayers as precious gifts from heaven. As a result, the Jewish considers Amidah as a special session of

Read instructions Essay Example | Topics and Well Written Essays - 750 words - 1

Read instructions - Essay Example Through caste system, everybody who is born in the society knows what is expected of him or her and this in turn ensures distribution of human capital in all important professions. There are 4 major castes, namely Brahmans, Kshatriyaas, Vaishayas, and Shudras. These castes included religious scholars, rulers and soldiers, farmers and traders, and common unskilled workers respectively (Jaffrelot, 174). The purpose of each caste was fixed and, therefore, a proper balance of all professionals existed in the society. This is one of the major advantages of caste system. Caste system also ends power struggle and violence in the society as everyone is aware of his or her job. No farmer or trader will have an ambition to become a soldier or ruler, and no similarly religious scholar will want to become rule. This puts an end to power struggle in the society and decreases violence related to power to a certain extent. Disregarding the demerits of caste system on individuals, one of its main advantages of caste system is that it creates a society where there is political stability. This can be termed, in a way, as an advantage of the caste system. The caste system has many disadvantages for common man. There is no chance for social mobility in a society with caste system and this can create significant disparity between rich and poor. A poor and socially downgraded person will never have a chance to improve the situation of his or her family. There is monotony in the lives of people who live under a caste system and this monotony is not easy to get rid of. A person has to live all his life with the label with which he was born. There is no chance to break away from the identity one is given at the time of birth. Another disadvantage of caste system is that it destroys principles of merit and skill. The intellectual ability of a person is determined from the caste in which he or she is born, and not by characteristics of his

Field trip Essay Example | Topics and Well Written Essays - 500 words - 1

Field trip - Essay Example In accordance with Jewish tradition, prayers should always occur in the entire community. Amidah, which is the third section of Shabbat service, forms the central point of Worship among Jews. During this section, the congregation normally engages in prayers and meditations. The word Amidah gives a description of prayers and the manner in which the Jews worship. Amidah has a small session for private prayers among its worshippers. Similar to any church service, the Shabbat also acknowledges rituals and their significance in worship. Consequently, Torah service forms the next section of Shabbat service. Torah service provides teachings on peace, justice, and truth in the society. In general, this section follows teachings of Moses as written in his five books. The last session of the Shabbat Service is concluding prayers where the whole congregation participates in recitation of Aleinu or Adoration (Abrams & Katherine 18). We chose Shabbat service as our field trip experience because of the perception that Jewish religion has unique philosophies and worship procedures. Majority of people in the society believe that Shabbat is different from other church services because of its restrictions and related philosophies. Consequently, attending the service would enable us to obtain philosophies and facts about the Shabbat Service. After attending the Shabbat Service, we were able to determine how philosophy influences the religion. According to the Jews, Shabbat Service must have five prayer sessions. All these sessions have different significance to the worshippers. For instance, Torah service teaches peace and justice in the community. In addition, the religion has a philosophy, which advocates for all members of the congregation to use the five holy books recommended by Moses to govern all rituals. Just like Christian services, the Shabbat service considers prayers as precious gifts from heaven. As a result, the Jewish considers Amidah as a special session of

Technology and Patient Confidentiality Essay Example | Topics and Well Written Essays - 2250 words

Technology and Patient Confidentiality - Essay Example Nurses have moral and official responsibilities to uphold the discretion and privacy of customer wellbeing information obtained while giving nursing and health care. One of the methods that nurses use to sustain limits and put up nurse-client relations based on confidence and discretion is by respecting clients’ privileges around discretion and privacy. Canadian Nurses Association’s privacy legislation gives support and impacts the values to the nurses’ in relation to clients’ private health data and information. The legislation entails a summary of Canadian nursing principles in relation to discretion and privacy of individual health data and information. Individual health data and information is any information regarding clients that is spoken, recorded on paper or electronic form. This contains information gathered by nurses throughout the course of beneficial nurse-client relations. This type of information relates to the following: Physical and mental health, including family health account. Health care previously accorded to the patient. A strategy for service. Expenses or capability for health care. Contribution of body parts or information obtained from examining these body parts. An individual’s health number or the names of the client’s alternate decision-maker. Clients do not have to give their names for information to be categorized as private health information. Health care information is â€Å"discovering† if an individual can be acknowledged, or if it can be pooled with added data to recognize an individual. A staff record consisting of a note from a medical doctor acknowledging a nonappearance from their job is not recognized as private health information. On the other hand, a depiction of the employee’s symptoms and management that might be catered for by an occupational health nurse when giving health care is acknowledged as private health information. Client confidentiality in nursing. I believe that patient confidentiality is very important and for a long time I have always believed that each and every patient should have their own confidential information remaining confidential. This however becomes a very tough decision to make when the patient’s health is in danger and the confidential information is needed to ensure that they are safe. In this case however, it becomes very hard for the nurse to decide on the right action to take. In any case, the nurse should avoid making promises surrounding confidentiality at all costs. To win and sustain the client’s trust, the nurse ought to explain to him/her that such information as suicide plans cannot be kept secret because it poses threat to the client’s safety. (Guido 2013). The health sector is heading towards an incorporated, two-way approach to the provision of health care services. The field of nursing has sturdily advocated for such an approach. On the other hand, greater assimilation and co operation may be needed to improve distribution of health care information if the different members of the health care team are to tread in safely and successfully. Confidentiality in health care details has the likelihood to slow down information distribution. Nurses are advised to notify the people in their concern that their health details will be shared with the health care panel for the reason of giving care successfully. This opinion appears to be hinged on the supposition that approval is not necessary for distributing information among members of the he

Media and Democracy Essay Example for Free

Media and Democracy Essay In 1990, the Americans faced a situation that badly calls for their attention. An all out war against Saddam Hussein and the country he governs named Iraq was the argument being raised by the Bush Administration to his people. The administration needs the support of the public and it is when they decided to make propagandas that may affect the decisions of the people. While sensationalizing news and even opinions about wars and things connected to these acts, people are drawn closer into being deceived and this news may cause them conflicts in developing their own side of the story. Furthermore, with the use of media, journalism and press releases, a major impact is formed that can affect the opinion of the public or the majority which can somehow be very threatening to the outcome, conclusion or result of the battle and the cause being fought for by both sides. During the Gulf War that lasted from 1990 to 1991, media, propagandas and press releases played a big role in forming the opinion of the people of the United States of America about the suggested war against Iraq proposed by the Bush Administration which resulted to an attack against Saddam Hussein and Iraq in a wider, different picture. Related Literature Before finally opening the discussion about the media censorship during the Gulf War, how about we first talk about the group, people and terms involved in the whole sharing of ideas and construction of a this research. War as the key topic that will connect media, public and the incident together will allow us to understand how important the participation of media during the Gulf War years was to the United States of America and at the same time, how it affected the both Iraq and Kuwait. War Defined A three-letter word that can change the whole story of our entire history, war is more like a problem, a conflict made to destroy not just places but also human lives. It is commonly described as a dangerous act and a conflict that would mostly cause problems and loss of human lives. However, the word â€Å"War† is a term that serves various meanings and uses. It could be a figure of speech which creates an allusion to serious strife, campaigns and even struggles. In so many ways, the word, vague as it is can be is used in identifying a certain issue or incident like â€Å"war on terrorism†, â€Å"class wars† and other occurrences that could definitely be understood easily with the presence of the word â€Å"war†. In Merriam-Webster Dictionary, War is defined as (1)’ a state of usually open and declared armed hostile conflict between states or nations’, (2) ‘a period of such armed conflict’, and (3) ‘State of War which corresponds to the art or science of warfare like the weapons, equipment used in war, soldiers and equipped soldiers ready for the war’ . It is also the ‘struggle or the competition between opposing forces or for a particular end’. Although the word is used in many ways, the usual aim of war is to ‘overthrow the enemy’ which ‘does not always imply the complete conquest of the enemy’s country’. Media Defined There had been several definitions of media. People refer to means or medium of communication as media too. Talking in general, it ‘refers to various means of communication’ which stands for ‘television, newspaper and radio’. At the same time, Media is also a ‘collective noun for the press or news reporting agencies’. The same definition of media as a term is also used by Paul Hawken in his book to characterize the word. While this author mentioned the same purpose of media which is to identify the medium and tools used for communication, he also insisted that media ‘is a term that also applies to those people whose profession it is to discover, report and communicate information and news to the public’. Furthermore, we now understand that media is a term used to describe both the medium used in communication and the people who we also call press. They serve as our ears and eyes about what is happening in our surroundings. Through their news, reports and discoveries, we learn from them the truth and the reality. However, the role of media although is very essential in the lives of the people, in the existence of humanity and truth can also be misused and mislead us from the certainties. History of Gulf War It is said that the Gulf War, also referred to as the Second Gulf War is unique compared to other wars happened in the history of this century, probably in the rest of human race account and existence. In so many ways, this war has several features that make it different from other armed conflicts in the whole world. Compared to the Second World War and Vietnam War, there had been several, much more bombs thrown to the enemy country than the amount of explosives used to destroy Vietnam. Also, the treatment of media towards the incident is more intense compared to how they reported their coverage during the World War II and the War in Vietnam. On the second day of August in 1990, Iraq made a move to invade Kuwait. Kuwait, a small democratic country rich in oil and produces the needed amount of the United States of America. This incident of 1990 is not the first in the history of Kuwait. It was the third conflict between Iraq and Kuwait in just one century. The first one was in July 1897 and the second one was in June 1961. Aside from these two, there is also a semi-crisis between the two countries which happened in March 1939. These account of events show that the two countries had been rivals for a long time already and the conflict between them only grows bigger as the years pass by. The Complaints of Iraq According to Suzanne Murdico, there are three complaints that Iraq issued over its neighboring country which is Kuwait. Although some of the complaints of Iraq over Kuwait concerns the past events wherein both countries were involved. One among the several disputes was the money that Iraq borrowed from Kuwait which was used as payment for the Iran-Iraq War. Secondly dispute is concerned with the oil being produced by Kuwait. Since Kuwait, though small country can produce oil that is demanded by the oil market which even angered Saddam Hussein and accused them of producing oil more than the allowed amount as stated by Organization of Petroleum Exporting. The third dispute is about the border between the Iraq and Kuwait territories wherein there is enormous oil. The disputes between Kuwait and Iraq became the same reasons why the latter invaded Kuwait. In June 8, 1991, a victory parade was held in Washington. After almost a year of conflict, the United States of America was able to â€Å"save† Kuwait from Saddam Hussein’s dictatorship. Media Coverage of the Gulf War As Dilip Hiro said in his book â€Å"Desert Shield to Desert Storm† the Gulf War had its share of popularity. Media coverage during the Persian Gulf War or the Second Gulf War can never be compared to the exposure given to World War II and Vietnam War. Censorship Media and People Media and the Gulf War Censorship during the Gulf War Western coverage of the Gulf War Demonizing Saddam Hussein Saddam Hussein had been an ally of the United States of America for almost a decade before the former invaded Kuwait, an oil producing country which supplies the U. S. within eight years, Hussein, a dictator was able to kill 150,000 Iranians and around 13,000 Iraqis. There had been complaints coming from international human rights group about these killings but being an ally of both Reagan and Bush, he was not given enough attention for punishment. When Saddam Hussein invaded Kuwait, April Glaspie, Ambassador of the United States of America asked the media to allow the appearance of Hussein in television even for a few minutes. In this case, Hussein will have the chance to explain himself and also Iraq to the public. These words of the Ambassador served as a hint for Hussein that U. S. sympathizes with him and Iraq. He thought that if he will invade Kuwait, U. S. will not see it as a crime. However, the Bush Administration thought that Hussein’s crime is serious and it is not just killing refugees but it threatens the oil supply already. In 1979, Saddam Hussein, Iraq’s new leader took his post and changed the story of their country. A man with sheer desire for wealth and power, Fiske’s Argument Conclusion Incidents happen for a reason. Nothing exists without its motives and everything; all things in life have its purpose. At first we may find it absurd, crazy and foolish but in the end, what happened will be the biggest story we would want to uncover for the truth. War is a very huge word made by people dominating the entire world. While some people and probably most of the people prefer to have peace in the world rather than endless bloodsheds everywhere, others, especially those who have personal biases and some individual agendas over certain things that concern themselves and some other people existing in their world. Although the word is used in different situations and contains diverse meaning, war is still a word that is very dangerous to the innocent ones. In 1990, media and war finally met to destroy innocent lives and at the same time to hate each other. A story of destroying a nation and manipulating the emotions, feelings and opinion of the greater majority, the gulf war of 1990 was one of the tragic stories for the exercise of freedom of speech. In times of war and conflict between two opposing parties, the opinion of the people involved is very important that it may either serve as a better result or it may complicate things more. One of the most helpful tools in telling the truth, probably the mirror of reality is the media. However, Media and War became best of friends in some cases that together, these two may promote a fight worth dying for or may destroy lives of innocent people. Their companionship most of the time does not mean that they do help each other but because with the use of media, one side of the face of the war will win. Persuasion and propagandas helped a lot in promoting the means that the opposing parties were fighting for. In so many ways, media was both a tool in persuading the people of the United States of America to go in the war with Bush towards Saddam Hussein and at the same time was a battered medium of communication, a means that was used to tell a lie and to mandate what the people should feel. Bibliography Atkinson, Rick. Crusade the Untold Story of the Persian Gulf War. Houghton Mifflin Company. 1993 Center for Media and Democracy. Toxic Sludge Is Good For You, Chapter 10: How PR Sold the War in the Persian Gulf. Retrieved January 19, 2009 from http://www. prwatch. org/books/tsigfy10. html Clausewitz, C. , Graham, J. , Natusch, F. , and Willmot, L. On War. Wordsworth Edition. 1997, page 351. Dinstein, Yoram. War, Aggression and Self-defence 4th Edition. Cambridge University Press. 2005, page 3. Hawken, Paul. Blessed Unrest. Viking. 2007, page 267. Hiro, Dilip. Deset Shield to Desert Storm. iUniverse, 2003, page 4 Media. In TechTerms. com, Retrieved January 19, 2009 from http://www. techterms. com/definition/media Murdico, Suzanne J. The Gulf War. The Rosen Publishing Group, 2004, page 11. War. (2009). In Merriam-Webster Online Dictionary. Retrieved January 15, 2009, from http://www. merriam-webster. com/dictionary/war

What Similarities and differences can you find between Growing Up :: English Literature

What Similarities and differences can you find between Growing Up and The Son’s Veto? You should pay particular attention to the way the relationships between parents and children are portrayed by the authors. Thomas Hardy Thomas Hardy was a pre-twentieth, post-nineteenth century author, he wrote short stories and novels, even poems. Hardy explores the different levels of relationships between men and women. He delves into the environments and the circumstances in which they live upon. Hardy digs deep to find the love hate and sacrifice in this story, ‘The Son’s Veto.’ It is basically about the relationship between mother and son, husband and wife and two lovers. ‘The Son’s Veto’ is a roller coaster of emotions, happy, sad, frustrating, sorrow, love, remorse and hate, each feeling immense in themselves. Joyce Cary passed away in 1957. When he died he had become accepted as one of the best modern novelists. In ‘Growing Up’ one of his famous novels, there is a moral, ‘no matter how old we are we are never too old to learn.’ This story concentrates on the relationships of the two sisters and their father, it grasps the meaning of love from the father, hate from the daughters to their father but most of all it grasps the meaning of growing up vividly in a more modernist twentieth century way. In ‘The Son’s Veto’ it goes on about a story of a woman in a wheelchair, with beautiful braided hair, and it is basically a story of the relationships revolving around this woman, and with her. This story starts off with a full-blown introduction of this woman, with a description of her hair, and her stance, and her features. Then it goes onto her past, like a premonition, describing the village of where she lived, and the emotions of the goings on around the village. We meet Sophy; Sophy is the woman from the present, with the beautiful braided hair. She is a strong character, the parlour maid in the parson’s house. Then we move on to meet another character, Sam. He is the gardener of Sophy’s acquaintance. ‘He was a young gardener of her acquaintance. She told him the particulars of the late event, and they stood silent,’ this shows us there is some kind of awkwardness between these two people. They begin to converse. They start walking towards Sophy’s mothers door, with Sam presenting his arm around her waist, as you can see from this, Sam likes her in a sexual way, but from Sophy’s reaction, ‘she gently removed it’ the feeling isn’t mutual. We move on to meet the Parson, Mr Twycott.

Bram Stokers Dracula :: Dracula Essays

Bram Stoker's Dracula         Ã‚  Ã‚   The setting of the story begins in 19th century Europe, in the eerie country of Transylvania.   A solicitor from England named Jonathan Harker is sent by a business man to meet with an old Count named Dracula at his castle located far from civilization.   Residents of Transylvania who become aware of his destination begin crossing themselves and giving him garlic and blessings.   As a result of these gestures, Mr. Harker soon develops an uneasy feeling about visiting the mysterious Count.   He arrives at Castle Dracula regardless, and makes his acquaintances with Dracula.   He soon realizes that the count is no normal human, but an evil, blood-sucking vampire, who can command animals and elements with the wave of his hand. Harker escapes but the Count has devised an intricate plan to move to London and exercise his evil forces on innocent people there.   However, a group of friends, including an open-minded but ingenious professor, a psychologist, an American, a rich man, as well as Jon an Harker and his wife Mina, learn of the Count's sinister plan and pledge to destroy him before he can create an army of un-dead vampires.   They systematically destroy his coffins with holy wafers and chase him out of England back to Castle Dracula.   There they carry out an ultimate plan to destroy Dracula.      Ã‚  Ã‚   The Author uses suspense as a storytelling device rather effectively throughout the story.   There are a fair number of parts in which the reader is left suspended on the edge of   seat, eager to find out what is to happen next.   However, there were parts where suspense could be used in a manner that would enhance the gravity of the plot.   Nonetheless, The book is written in a unique way that allows suspense to be used easily and effectively built up.   Dracula is written in first person like many other novels but then it differs slightly.   The book starts off as a first person Journal of the first character describing his experiences.   But then it switches to someone else's journal, and then to letters between two characters, and later to a newspaper article.   It follows this pattern

Is the Importance of Being Earnest a Satirical Play? Essay

With the definition of a satire being, ‘the use of humour, irony, exaggeration, or ridicule to expose and criticize people’s stupidity’, it is ludicrous to even propose that The Importance of Being Earnest is anything other than a satirical play, as the characters relishing in the upper class of the Victorian period unknowingly mock their own habits acquired to them due to the luxury they are spoilt with. Despite this, it is evident that the use of satire is feckless and lacks a moral point of view, in contrast with the moral point expressed through satire in other Victorian plays such as Mrs Warren’s Profession, which ‘exposes the corruption and hypocrisy of the ‘‘genteel’’ class’. Ergo, we acknowledge that the play is an ‘invention of a truly serious work of triviality has neither ancestors nor descendants’ and was unique to its genre at that period of time, yet the frivolousness of the plot results in à ¢â‚¬Ëœthe audience freely and genuinely laughs without quite being sure what it is laughing at’ – hence The Importance of Being Earnest is indisputably satirical, but a satire that has lost its sting. Lady Bracknell’s view of marriage is expressed through her account of visiting Lady Harbury, ‘I hadn’t been there since her poor husband’s death. I never saw a woman so altered; she looks quite twenty years younger’; she implies marriage is a burden and that life is only regained once freedom from marriage is embraced. Such opinions are heavily satirical and ironic as Lady Bracknell is herself married, and so by praising the widower she mocks herself. It is evident from this that Wilde is ridiculing the epitomes of the upper class and their absurd attitudes to marriage, however the ‘ridiculousness of portrayed by Wilde in the play, especially when the arranged marriage idea is summed up by Lady Bracknell, ‘An engagement should come on a young girl as a surprise, pleasant or unpleasant as the case may be’’ illustrates how deficit the satire is of a moral point of view, as Lady Bracknell continues to protest that Gwendolen will proceed with an arranged marriage despite the cruelness of her intentions. ‘The women are portrayed as sheltered, uneducated, and some as dominating figures over the men in their lives’ Jamie Crawford’s interpretation of the role of women in The Importance of Being Earnest alludes that the behaviour of the female characters is exceedingly antipodal to what would be expected in the Victorian era, ‘A wife’s duties to tend to her husband were considered crucial cornerstones of social stability by the Victorians’. There is strength to this argument as conveyed by Cecily’s language when addressing Algernon, ‘‘Oh don’t cough Earnest. When one is dictating one should speak fluently and not cough. Besides, I don’t know how to spell a cough†. The juxtaposition of Cecily instructing Algernon in order to appear domineering â€Å"Oh don’t cough Earnest† and her rebellion against receiving an education â€Å"I don’t know how to spell a cough† elaborates the unortho dox nature of the female characters Wilde has incorporated. Thereupon, Wilde’s portrayal of the relationships between men and women in The Importance of Being Earnest is majorly satirical of the conventional, as by reversing the roles of authority it derides the power men traditionally uphold over women. On the contrary, Robert J. Jordan implies Wilde’s use of satire when illustrating social differences between men and women has ‘lost it’s sting’ as the question suggests, by reason of ‘even if this satiric device is structural in the play it can hardly be a satire of great power, as the attitudes to women were modernising significantly at the period the play was written’. Consequently we observe Wilde’s failing in presenting a satirical view of women’s role in Victorian society – he was simply delineating the changes he perceived around him, thus supporting Eduoard Roditi’s interpretation and questioning whet her The Importance of Being Earnest belongs to a different genre of comedy. Previous to Wilde’s The Importance of Being Earnest, Victorian comedies consisted mostly of high and low comedy and of ‘dirty or vulgar jokes, dirty gestures, and sex’. Hence, it is possible to suggest that contradictory to Edouard Roditi’s interpretation, the Importance of Being Earnest carries a moral point of view in the fact it does not exploit sex or sexual preferences to effectuate drollery; Wilde provokes laughter through mistaken identities and the consequences of ‘bunburying’ perhaps to allude that his opinions it that sexuality is not a laughing matter. Providing this interpretation is true, it is acceptable to assume that the reasoning behind the negative criticisms the drama received when first written were due to the fact critics felt appalled that a piece of writing could prove successful without it consisting of any sexual nature and hence deemed The Imp ortance of Being Earnest as, ‘dull in comparison to other plays read over the years’. Howbeit, some critics state that ‘the word â€Å"earnest† became a code-word for homosexual, as in: â€Å"Is he earnest?†, in the same way that â€Å"Is he so?† and â€Å"Is he musical?† were also employed’, suggesting that The Importance of Being Earnest is an expression of Wilde’s hatred for marriage and his fondness of homosexuality as he praises the idea of being Earnest’. This undoubtedly contradicts the idea that the drama is unique from other plays of it’s time in the fact it lacks sexual content, and indicates that whilst The Importance of Being Earnest may carry the ‘tone of satire’ as Roditi’s argument suggests, it incontrovertibly is a form of Blue Comedy, as the moral tone traditionally associated with satirical comedy is not present, Wilde is forcing his opinions on the reader without a sufficient moral behind his beliefs. The fact the Importance of Being Earnest consists of 3 acts implies a significant beginning, middle and ending where previous feuds have been resolved and each character is content. If we are to consider the drama as conforming to a ‘traditional’ Victorian play which ‘tended to be of an improving nature with a central moral lesson at heart’, what is evidently untraditional of The Importance of Being Earnest is the rewarding of characters that have committed wrong doings –supporting Edouard Roditi’s interpretation that the drama ‘lacks a moral point of view’. If we analogize The Importance of Being Earnest with An Ideal Husband, we note the significance of the final act of An Ideal Husband in delivering the moral that that the principles of Mabel and Goring’s relationship demand that they defy society and revolt against what is traditionally expected of a marriage in order to achieve happiness, a final act which The Importance of Being Earnest lacks. Accordingly, it was perhaps Wilde’ s intention to ensure that The Importance of Being Earnest was unique by refusing to incorporate morality in order to suggest that ‘true virtue is either dead, or is confined to the lower classes’, as supported by Algernon’s satirical comment, â€Å"They seem, as a class, to have absolutely no sense of moral responsibility†. The relationship between Algernon and his servant Lane is a further example of Wilde dismantling social norms by ridiculing potent characters in their own domiciles. Lane ignorantly mimics Algernon when they are discussing marriage, as despite Algernon’s evident refusal to discuss the matter Lane continues to revive the conversation, â€Å"Is marriage so demoralizing?†¦I have only been married once†¦ I don’t know that I’m interested in your family life.. No, Sir. It is not a very interesting subject†, a witty satire of the traditional relationship of servant and master. Nevertheless the idea that satire throughout The Importance of Being Earnest has effectively ‘lost it’s sting’ is still prevalent in the persiflage of Algernon and Lane, as Algernon is a character that severely lacks depth; he is regularly mentioned as eating in the drama, â€Å"Eating as usual I see, Algy!† which infers that he yearns for something to fill a chimerical emptiness, possibly the lack of permanent company in his life as supported by Adam Ruhland’s interpretation, ‘Algernon’s readiness to lie about his food consumption reveals that he is well aware that he eats other people’s food when he feels cornered, stressed, or sad’. The fact Algernon is ‘well aware’ of his reliance on food to provide comfort delineates his ignorant attitude towards love and marriage. It is Lane’s willingness to provide Algernon with food that brings about the lack of a moral point of view to their satirical relationship and supports Edouard Roditi’s interpretation, as he is perceptive and observes Algernon’s piteous behaviour yet refuses to encourage a change in him. ‘The Importance of Being Earnest is above all an exercise in wit. There is nothing to be learned from it, no moral, no message’ defines Wilde’s play perfectly; it is a pointless facade that attempts to provide a satirical view of Victorian society, yet due to the willingness of characters to obey the restrictions accompanied with belonging to the upper class, fails miserably. Characters such as Miss Prism and Chasuble suggest the existence of another life beneath Victorian correctness through their flirtatious mannerisms, â€Å"I shall see you both no doubt at Evensong?† yet their refusal to further the ir relationship due to evident class differences, â€Å"I think, dear Doctor† depicts how Wilde’s satirical element has most definitely ‘lost its sting due to lack of moral point of view’; as the characters adhere to the conventions mocked by the satire, diminishing its efficacity. ——————————————– [ 1 ]. Oxford University Press Definitions – http://oxforddictionaries.com/definition/english/satire [ 2 ]. http://www.enotes.com/mrs-warrens-profession [ 3 ]. Roger Sale – The Hudson Review, Vol.56, No.3– Being Earnest. Published Autumn 2003 [ 4 ]. Roger Sale – The Hudson Review, Vol.56, No.3– Being Earnest. Published Autumn 2003 [ 5 ]. Satire & Wit in Oscar Wilde – by Danielle N.Baxley, published 28th March 2010 [ 6 ]. Point, Counterpoint, Thrust: Wilde’s Pun Burying in The Importance of Being Earnest by Jamie Crawford. [ 7 ]. http://en.wikipedia.org/wiki/Women_in_the_Victorian_era [ 8 ]. Satire and Fantasy in Wilde’s ‘The Importance of Being Earnest’ by Robert J. Jordan [ 9 ]. http://en.wikipedia.org/wiki/Theatre_in_the_Victorian_era – Theatre in the Victorian era published 18th February 2013. [ 10 ]. Samantha (Bookworms and Tea) – published March 29th 2011. [ 11 ]. http://en.wikipedia.org/wiki/The_Importance_of_Being_Earnest – Theo Aronson, Published 23rd Feb 2013. [ 12 ]. http://en.wikipedia.org/wiki/Victorian_literature – [ 13 ]. http://resources.mhs.vic.edu.au/earnest/background.htm – The Norton Anthology of English Literature: The Victorian Age, 2008. [ 14 ]. Adam Ruhland – The Role of Food in The Importance of Being Earnest [ 15 ]. The Importance of Being Earnest Review- Roger Ebert, May 24th 2002